TREND-SETTING MARKET

Trends start here. As the leader in fashion, aerospace, entertainment, clean technology, health services, and tourism, the world looks to Los Angeles to define the trends and manufacture cool. Los Angeles has the scale and access to make an impact on the market. The Southern California region is the 2nd most populated region in the U.S. with 23 million people - allowing for scalable impact in one region alone.

LA OFFERS INTERNATIONAL EXPOSURE THROUGH TRADE

THE INFLUENCERS ARE IN LA

LA OFFERS INTERNATIONAL EXPOSURE THROUGH TRADE

Los Angeles attracts a vast visitor base of domestic and international businesses-- feeding into a regional economy of over $440 billion in GDP. There are over 4,000 companies created by international capital representing 130,000 jobs and $7.6 billions in investment. In 2006, Los Angeles welcomed 25.4 million tourists who spent $13.8 billion, of those- 4.7 million were international visitors- makes LA the international tourist destination of the West Coast.

 

Los Angeles has unsurpassed goods movement infrastructure to support cleantech. Our Port complex is the largest in the nation, handling 44% of all imports to the United States and $350 billion annually in two-way trade. Connecting the port with direct rail lines to destinations east of the Rocky Mountains, L.A.'s Alameda Corridor is the busiest rail cargo expressway in the nation, moving over 4.7 TEUs of containers in 2007. The Los Angeles International Airport has over 1,000 cargo flights each day linking Southern California with the world.

THE INFLUENCERS ARE IN LA

"If GM wants to be viewed as a cool brand, they've got to pay more attention to some of these markets where there are cool, urban people. People in Des Moines want to drive what's hot in L.A."

--- Russell Winer, NYU marketing professor

 

  • Regional clusters (e.g. aerospace, entertainment) provide a strong base to influence national and international markets
  • 4 of the top 10 environmental engineering firms in the world are based in the LA area
  • Top designers, architects, engineers start trends here